..............................................................................................................................................................................................................................         “the new york-based line of separates by sonia tay is such a no-brainer, even your insomnia-addled brain can handle it. and the clothes are cute enough to perk up even the sleepiest day.”     ..............................................................................................................................................................................................................................         Tay's label is not marketed as "100% sustainable" she says, "because that would be nearly impossible." Instead she takes an eco-conscious approach to fashion; she mixes her dyes at an artist's commune in the Berkshires; works with vintage fabrics, and the result is cool, comfortable clothing--hardly worth snoozing over."     ..............................................................................................................................................................................................................................       ..............................................................................................................................................................................................................................

“Tay’s attention to detail and whimsical designs make for the perfect summer frocks, plus, upon request, she will tailor each design to custom fit you.”

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"New York-based Snoozer Loser has been creating made-to-order clothing since 2005 when Sonia Tay launched its first collection out of an art collective, of the same name. Tay's label is not marketed as "100% sustainable..."

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antique scirssors on notcot.

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“Sonia Tay, the woman behind the label and artist collective Snoozer Loser doesn’t believe in designer profiles. But this video should give you a pretty good idea what she's all about."

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Full of quiet eccentricity and a sly sense of fun,Snoozer Loser is perfect for wise, thoughtful girls who live life with asweetness of charm and a lightness of touch.

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Vintage scarabs. locks and keys. twigs. flk art. edwardian sleeves. 1950's cropped jackets. pleated boat necks...

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“I would say it’s an ongoing process with no set time frame”

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lucky. january 2009